Saturday, 13 February 2010

Sponsorship Proposal

2010 British Annapurna III Expedition

Objective:             The unclimbed southeast ridge of Annapurna III (7555m)
Loaction:            Annapurna Region, Nepalese Himalayas
Team:                        Jon Bracey (leader), Matt Helliker, and Nick Bullock.
Dates:            14 April – 30 May 2010


 “Every mountain has a line that defines it; this line becomes the goal for climbers. For Annapurna III this is the unclimbed 2300m southeast ridge”, Conrad Anker (one of the world’s most respected mountaineers)

Alpinist Magazine proposed this ridge as one of the greatest unclimbed objectives in the world. British climbers have had a long love affair with this mountain and no less than four expeditions have been to attempt the southeast ridge in the 1980’s.

Our team of three of Britain’s most talented, respected, and motivated alpinists will attempt this objective in the purest ‘alpine style’ with an integral minimal impact ethic.
Team details:

Jon Bracey:
32 years old, IFMGA International Mountain Guide
12 expeditions to the Greater Ranges(FA ‘Silence the Seracs’, Tupilak N face- Greenland, 2nd ascent of ‘Extra Blue Skies’,Kwande N face-Nepal, FA ‘Artic Discipline Wall’, Kennedy N face-Yukon, Hunter N buttress repeated 2 routes, , FA ‘Snotty’s Gully’, Dawa peak N face-Nepal, FA ‘for whom the bell tolls’, Mt Church + FA ‘Meltdown’, Mt Grosvenor N face-Alaska) 4 routes on the N face of the Grandes Jorasses, ’38 Route Eiger, Droites N face 2 routes, Grand Pilier d’Angle, Omega, Vol de Nuit, Beyond Good and Evil.

Matt Helliker:

28 years old, IFMGA International Mountain Guide
5 expeditions to the Greater ranges, 60 Scottish winter routes at grade V to VIII,  UK rock up to E7 onsight, Sport climbing to F8b, 30 alpine summits, 40 alpine routes up to ED4 .1st ascent Huantsan Sur NE Buttress, Peru and 3 new routes in Alaska one of which ‘There’s Moose Loose aboot this Hoose’, Mooses Tooth E face-Alaska.

Nick Bullock:

44 years old, Ex-Prison Service Physical Education Instructor. Full Time Climber and Freelance Writer.
16 expeditions to Peru, Nepal, Pakistan and India. Many 1st ascents including Fear and Loathing on Jirishanca in Peru, Quitaraju Central Buttress Peru, and most recently the Central Spur of Chang Himal in Nepal. UK rock to E7/8, Scottish IX, and water ice 7.


Alpine style, without the use of: fixed ropes, high altitude porters, supplementary oxygen or bolts.
We will abide by the UIAA (Union International des Association d’Alpinisme) ‘ethical code’ for International Expeditions.
A latrine will be dug in Basecamp.
All rubbish will be removed to Pokhara for disposal.
All batteries will be taken back to the UK for recycling.

Sponsorship Proposal:

We are looking for financial support for this groundbreaking expedition. In return a sponsor would receive a whole array of public exposure for their organisation by being associated with the expedition.

Press exposure:

Daily Telegraph
Mens Fitness
Mens Health
UkClimbing website
Planet Fear website
Planet Mountain website
Alpinist Magazine
Climb Magazine
Climber magazine
Desnivel Magazine
Vertical Magazine
Kendal Mountain Film Festival
High Sports Lecture series
Royal Geographic Society lecture
UK wide Expedition lecture series in autumn 2010
A short film will be produced after the expedition and entered into mountain film competitions (Banff, Kendal, LLamff)
The expedition blog will be updated throughout and followed avidly by thousands of people.

This is an ideal opportunity for a brand in the outdoor adventure world and high tech/ communication field to launch new product.

Sponsors will have exclusive access to the expedition photographic material.

Achieving this objective will undoubtedly be the greatest accomplishment in British Mountaineering in the 21st century. Don’t miss out on this unique chance to help re-establish Britain in the mountaineering world.


  1. Best of Luck, n hv a successful Expedition 2 u n your whole team, BRAVO.
    Hpoe n Wish GOD will support your team n hardwork. - Jay.

    Never Challenge d Mountains.
    "Respect d Mountains, then Mountains will Respect u". - Slogan by BRO(Border Roads Organization-INDIA), on Manali - Leh Route.

  2. Mat and team - you are a God, you climb like Jesus would have done if he had not been a carpenter - part the seas, burn a bush but do not cast the first stone jonny (landlord)

  3. Mat - you are a God, you climb like Jesus would have climbed if he had not chosen carpentry .. part the seas, burn a bush but do not cast the first stone .. good luck mate Jonny Kendall

  4. Being Matt's old man, I could get all serious, like "take great care",
    "come home safely", "love ya boy" "sod the mountain", that sort of thing but hey, he never listened to a word of my advice before so why the hell start now.
    Good luck guys.

  5. Matt - take care and be safe - Ian and Bev